Which is Best SEO vs PPC

Contact DC Social Media Services right now at (202) 568-8555 to get a complimentary Google AdWords advertising campaign evaluation.  Our company is experts at creating more prospects and revenue by way of Google Pay-per-click campaign set up and management.

There has been argument for years over the benefits and drawbacks of  Pay per click (PPC) versus Search engine optimization (SEO) - with a lot of people having strong views for and against both.  This is a huge topic - way too much to handle completely in the following paragraphs, but I’ll summarise the highlights and give my perspective about the topic.

Some PPC pros
 




 
   
Quick results - can usually start seeing results within just hours (or perhaps minutes) of initiating a campaign




 
  
Only pay when a user clicks




 
  
Fairly easy to focus on the Keywords and phrases you want




 
  
Don’t necessarily need to adjust your website




 
  
Very good Tracking capabilities (so that it is easy to check, measure, adjust and enhance)




 
  
You get to define where users go (you designate the website landing page)




 
  
Can easily focus on specific areas/localities for your ad to be displayed




 
  
Achieve Page 1 visibility easily (although not necessarily cheaply)




 
  



Paid advertising can be an effective way to publicise a website (particularly a new site). However whenever you stop paying, your ads stop showing, and your traffic stops - there may be few long term benefits.  Pay per click is relatively quick and easy to setup - but it is just as quick and easy for your rivals - if they've deeper pockets, they may outbid you.

So long as you recognize what a click is worth to you, and are certain that the rewards outweigh the expense, PPC could be highly effective.  You wouldn't f