Youtube Red - Google's latest product offering which is a subscription-only and an ad free model, has been launched in the US & will soon make its mark in India. In this edition, Brand Equity finds out if this move makes a financial sense?



In this edition watch ET NOW’s Sonali Krishna in an interesting chat with Madison’s new Group CEO - Vikram Sakhuja on what one can expect under his stewardship?



Barc India went live its rural data last week, and for the first time one can actually track and quantify what Rural is viewing. In this edition of Brand Equity, ET NOW’s Sonali Krishna talks to the CEO of Barc India - Partho Dasgupta to understand how this can be a game changer for broadcasters and advertisers.