There is more to lead generation than just coming up with promotions. The landing page has to be just right with the layout, design, content, and form appealing to the maximum number of users. Getting qualified leads greatly diminishes with poorly designed web page forms that do not visually appeal to users and certainly do not encourage them to fill out the form. With ineffective forms, chances of securing leads decrease, so does the prospect of lead scoring and nurturing to convert them into actual sales.