Men should look for moisturizers with ingredients that will be kind to their facial skin type. Men with sensitive skin should avoid products with perfumes or alcohol, especially on the face. Look for natural ingredients, such as aloe or licorice. men need to be careful about what shaving gels/creams and aftershaves they use. These can also contain harsh chemicals, fragrances and alcohols that leech moisture from the skin. Explore more details here: http://www.thegr.com/index.php#