WeSchool Bangalore in association with Academy of Indian Marketing (AIM) organized an international conference on Social Media Marketing in Emerging Markets. The participants comprised of marketing professionals, academicians, researchers and political strategists. Dr. Uday Salunkhe, Group Director of Welingkar said during the inauguration, “Social media has become an essential ingredient of a holistic marketing strategy. It has proved to be hugely beneficial for businesses for reducing costs, improving customer services, creating an online personality.”