Pebble announced a brand-new entry to is product line today, a far smaller and lighter - and round - smartwatch, called the Pebble Time Round.
Pebble smartwatches have a lot of loyal followers, but the devices are far from mass market adoption .
"We asked the question: 'How can we get our watches on more wrists around the world?'"
said Pebble founder and CEO Eric Migicovsky during an interview with VentureBeat Tuesday.
The answer his company came up with was to create a device that looks good on and fits comfortably on smaller wrists.
The new watch is 7.5mm thick with a diameter of 38.5mm.
Charging for 15 minutes will provide a day of use, while a full charge takes about 45 minutes.
The watch uses the exact same type of USB charger as earlier Pebbles.