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Online Reputation Management
 
If you own a company in today's modern-day world, you know that it's no longer a concern of whether you have an online presence or not. It's now a matter of what that online presence is. You need to know how people perceive your brand and whether that perception matches the one you want established. It's not wise to simply let things fall where they may when your online credibility is included. Companies can't simply let other people identify what their brand is, they should be the one on top of it managing the story.
This is where online reputation management can be found in.
 
What is online reputation management?
 
Online reputation management is the practice of taking charge of a brand's reputation on the internet. It involves constant monitoring and making sure that the understanding of a company stays on the favorable side by improving positive content and decreasing the exposure of unfavorable material.
 
Why is online reputation management vital?
 
Everyone is online nowadays. Your clients have social media accounts, your competitors have a site, and your prospects are scouring online forums for product reviews. There is no leaving the power of the internet and how it's become the supreme source of business for a great deal of brands.
Researches have shown that 75 % of prospective clients inspect reviews first prior to they purchase and 4 out of five of them select the competitors after checking out one bad evaluation. That's eighty percent of brand-new customers lost due to a potentially mismanaged online track record.
Take control of what your customers see online and do not let others-- your dissatisfied customers or rivals-- do it for you. Or it's eighty percent of your new customers out the door before they even reach it.
 
How do you tackle handling your online reputation?
 
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