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Online Reputation Management
 
If you have a business in today's modern-day world, you know that it's not a question of whether you have an online presence or not. It's now a matter of exactly what that online presence is. You need to understand how individuals perceive your brand and whether that perception matches the one you desire developed. It's not a good idea to just let things fall where they might when your online track record is included. Companies cannot simply let other individuals determine what their brand is, they should be the one on top of it controlling the narrative.
This is where online reputation management can be found in.
 
What is online reputation management?
 
Online reputation management is the practice of organizing a brand's reputation on the web. It includes continuous monitoring and making sure that the understanding of a company stays on the favorable side by increasing favorable material and decreasing the visibility of unfavorable content.
 
Why is online reputation management important?
 
Everybody is online nowadays. Your customers have social media accounts, your rivals have a site, and your potential customers are scouring forums for product reviews. There is no getting away the power of the internet and how it's become the ultimate source of business for a great deal of brands.
Researches have revealed that 75 % of prospective consumers check evaluations initially prior to they buy and four from five of them choose the competition after reading one bad review. That's eighty percent of brand-new consumers lost due to a possibly mismanaged online reputation.
Take control of what your clients see online and do not let others-- your dissatisfied customers or competitors-- do it for you. Or it's eighty percent of your brand-new consumers out the door before they even reach it.
 
How do you go about