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A wide range of features offered by Twitter marketing tool include optimized handling of reply, tweets and re-tweets, management of multiple number of profiles, discovering the unfollower lists who are not following you back, campaign manager with which multiple numbers of Twitter campaign can be managed. Also, individuals can retrieve the user data based on location, tweets, following. How does Twitter marketing software helps to broaden the business? This software can is effective towards making the Twitter account optimized which is essential for having a successful marketing campaign on Twitter.