"As Saudi Hollandi, we have decided that our main competitive advantage is customer service. We have a strong focus on the customer. We were the first bank in the kingdom of Saudi Arabia, operating as a bank for the past 88 years," notes Dr. Bernd van Linder, Managing Director of Saudi Hollandi Bank.

"We are very close to our customers and we have stood by them throughout several credit cycles, through the good times and the bad times. This focus on relationship management, we believe, will be our main competitive advantage."

Interview: http://www.marcopolis.net/saudi-banking-sector-is-strong-banks-focusing-on-smes.htm?highlight=WyJob2xsYW5kaSJd