"Richy is one of the best brands because we do not compete with our products but with our services. We have tried to make Richy a luxury brand. We are not just selling a piece of fabric because anybody can do that," explains Dr Mohammed A. Al-Ajlan, CEO of Ra-yek Real Estate.

"We are selling facilities, services, quality, in essence a brand. Therefore, with Richy, customers feel they are getting an overall luxury brand and they are satisfied customers."

Interview: http://www.marcopolis.net/riyadh-towers-sar-450-million-project-slated-for-2016.htm?highlight=WyJhbC1hamxhbiJd