In recent years, the opposition party have been the Spartans of social media, almost all of their politcal philosophy have been disseminated in blogs and the evergreen microblogging site twitter.

Recognizing this trend the rulling party has been trying hard to catch up. The 1malaysia website has gained a new look and a new profile detailing the PM's record that features various segment headlining Economic Progress, 1Malaysia Initiative, Political Transformation, Global Involvement and Leadership.