MINIMALISM. Less is more.

vlogbyMINI 2007-09-18

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Combine pure driving fun with reduced emíssions and lower fuel consumption - and then go one further...!
Brake Energy Regeneration, Shift Point Display and Auto Start Stop, all reducing consumption. That's MINIMALISM - because less is simply more.
The Head of MINI Brand Communication, Andreas-Christoph Hofmann, shows you the innovations which make this work

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