Brand Equity - Ogilvy & Myntra's 'Bold And Beautiful' Campaign

ET NOW 2015-06-24

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Brand Equity showcases the three ads of Myntra’s path-breaking ‘Bold is Beautiful’ campaign which have taken the advertising world and the public by surprise. Find out how and why Ogilvy & Mather and Myntra decided to be rather bold in a not-so-bold-country as ours! Check out this entire discussion right here.

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