[Trend Insight]
Koreans Going Easy on the Booze?
A new brand of soju, Korea's hallmark rice-based liquor, with low alcohol content and citron favor, has created a splash and is accelerating change in Korea's binge drinking culture. From soju to whisky, more Koreans are seeking milder taste. The industry is turning out a variety of new softer recipe to keep up with the new trend in the drinking culture.