Inspired by the colors and images of the art technique called a collage, all of their campaigns and summer activities form different images which later on become part of one final canvass that paints a better world for the Filipino.

The song "Summer Ang Simula" features Pinoy Dream Academy Grand Star Dreamer Yeng Constantino and Kean Cipriano of Callalily. It is an original song written and composed by ABS-CBN Creative Communications Management team: words by Edsel Misenas and music by Lloyd Corpuz, Odon Aspiras and Jordan Constantino, produced by Jonathan Manalo for Star Records.

The 2010 Summer Station ID was created by ABS-CBN CCM headed by Robert Labayen, Johnny de los Santos, Ira Zabat, Patrick De Leon
with the SID team, Edsel Misenas, Dang Baldonado, Danie Sedilla-Cruz, Joan Mole, Christina Barbin and Sheryl Ramos.

It is directed by Paolo Ramos.
Other members are Peewee Gonzales, Assistant Director;
Jimmy Porca, Project Coordinator;
Odyssey Flores, Cinematographer;
Oliver Paler, Post-Production Head;
Sammy Esquillon and Angel Diesta, Production Designers;
Gelo Dayao, Editor;
Mary Ann Rejano, Caster;
Marvin Bragas, Location Manager.