Whole Foods announced plans to open a chain of stores that will feature lower-priced goods yet maintain the company’s high standards.

Whole Foods has announced plans to open a chain of stores that will feature lower-priced goods yet maintain the company’s high standards. 


In recent times, the company has been feeling a great deal of pressure from other retailers.


CEO John Mackey told CNN, "We've been so successful that we've actually bred a lot more competition and everyone is jumping on the natural and organic food bandwagon…” 


Among the stores that have increased their locally sourced and additive-free offerings are Walmart and Kroger. 


Whole Foods’ new chain will try to dispel the company’s ‘Whole Paycheck’ reputation by appealing to a broader audience. 


Younger consumers will be ta