The Filipino race is known to be a race of fighters. It’s immortalized in our national anthem and evidenced in our continuing history. To the Filipino, every place is a battleground, every episode of his life is a chance to show his might. This spot does not answer how we fight, but more importantly, why we fight, and why we keep fighting.

Pacman reflects every Filipino—his dreams, his aspirations, his victory, his downfall. The reasons why he doesn’t give up is the same reasons why every Filipino continue to fight each day, and it is clear: we fight because we love.

Here is our love letter to our fellow Filipinos, who, day-by-day, fight his private battles, on every front, wherever he may be in the world.

An ABS-CBN Creative Communications Management Production

Executive Creative Director: Robert Labayen
Associate Creative Director: Patrick De Leon
Creative Account Manager: Jordan Constantino
Director and Art Director: Paolo Ramos
Producer: Cidge Laxamana
Co-Producer: Lloyd Corpuz
Copywriter/Post-Producer: Eric Po
Shotlist Manager: Shai Catabay
Editor: Lorenz Roi Morales
Post: Alfie Landayan
Production Manager: Jimmy Porca
Production Assistant: Reggie Valerio

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