Celsius Holdings, Inc. engages in the development, marketing, sale and distribution of functional calorie-burning beverages in the United States ,CELH Stock Quote | Celsius Holdings, Inc. Stock ,Celsius Holdings, Inc. Stock Quote | Stock Price for CELH ,Celsius Holdings, Inc. (OTCMKTS:CELH) ,The first thing that we like to look at when sizing up a micro-cap opportunity, is how does the company and its products fit within the overall macro trends taking place within a specific industry sector. In the case of the beverage industry there has been a growing concern in the C-suites of these companies over the slowing sales of traditional soft drinks that contain high-fructose corn syrup and other ingredients. Increasingly, these traditional beverages, the foundation of many big beverage portfolios, are now coming under scrutiny by consumers, and regulators, who are concerned about the health effects of these products.

At the same time, there has been tremendous growth in the non-traditional beverage category, including such products as enhanced waters, specialty teas, energy drinks, coconut waters, sports drinks and functional products that target a variety of consumer interests including relaxation, mental focus, digestive health, hangover recovery, relief from stiff bones and joints, etc. The size and scope of the functional beverage market has been estimated to be approximately $60 billion, according to Euromonitor.

Celsius Holdings, Inc. engages in the development, marketing, sale and distribution of functional calorie-burning beverages in the United States ,CELH Stock Quote | Celsius Holdings, Inc. Stock ,Celsius Holdings, Inc. Stock Quote | Stock Price for CELH ,Celsius Holdings, Inc. (OTCMKTS:CELH)