Cyber Resiliency: A New Spin on Community Investment | Time Warner Cable
3BL Media
2015-04-23
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As Vice President of Community Investment for Time Warner Cable, I am often questioned on what that term means: community investment. In my 20 years of strategic philanthropy at various Fortune 500 corporations, I have evolved my own thinking, as the industry has changed.
Companies now must be much more engaged with the world, and as I wrote in Forbes in late 2014, social impact is a necessity for corporate survival: the Millennials just expect it, and social media will “out” those who fail soon enough.
So whereas a decade ago, a corporation could receive positivity if they donated to various local nonprofits; or five years ago, a company could narrow the field and claim “we are going to contribute our resources to solving one particular problem”, today community investment means something different . To invest in our communities means leveraging our business purpose to deliver benefit outside the corporate walls. Recently, Time Warner Cable had an opportunity to do just that.
Read more: http://bit.ly/1INBC9M
© 2015 | 3BL Media/Time Warner Cable | All Rights Reserved
Companies now must be much more engaged with the world, and as I wrote in Forbes in late 2014, social impact is a necessity for corporate survival: the Millennials just expect it, and social media will “out” those who fail soon enough.
So whereas a decade ago, a corporation could receive positivity if they donated to various local nonprofits; or five years ago, a company could narrow the field and claim “we are going to contribute our resources to solving one particular problem”, today community investment means something different . To invest in our communities means leveraging our business purpose to deliver benefit outside the corporate walls. Recently, Time Warner Cable had an opportunity to do just that.
Read more: http://bit.ly/1INBC9M
© 2015 | 3BL Media/Time Warner Cable | All Rights Reserved
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