http://Carwp.blogspot.com.br (from Peugeot Press Release) Since its launch, the Peugeot 308 has won over more than 280,000 connoisseurs across the world thanks to qualities that are unheard of in segment C. As it presses ahead with its internationalisation strategy, the marque is present at the Shanghai motor show to launch its new 308 S, built and marketed in China. Regardless of body style and engine fit, the Peugeot 308 is renowned for its high performance, boosted by the versatility of its EMP2 platform. Peugeot Sport has now developed a new plug-in petrol hybrid powertrain on this same base. The 500 hp power and the four-wheel drive push back the boundaries of sporting prowess in the segment, offering truly extraordinary performance. Peugeot 308 R HYbrid is also the revelation of a unique interior design with four individual seats and sleek lines pared in blue and black.

"The Peugeot 308 is a definite commercial success. It has already received 24 awards, including the prestigious Car of the Year 2014. Peugeot 308 is reaffirming its status as a global car with the launch of the new 308S in China. In fact, with the 308 R Hybrid version, it becomes the brand's icon." Maxime Picat, Managing Director at Peugeot

"Peugeot Sport's expertise applies an uncompromising approach to meeting targets. With our experience in hybrid vehicles developed with the Peugeot 908, the high-performance hybrid powertrain fitted to the 308 gives a glimpse of the potential for ultra-sports models in the future." Bruno Famin, Director at Peugeot Sport

A balanced yet radical style

Peugeot 308 R HYbrid has the perfect proportions for its quest for pure performance: it is incredibly compact with wheels in its four corners offering perfect balance, attained by seating the 308 hatchback on the EMP2 platform.

The elegant style and sporting prowess of the 308 are perfectly recognisable, borrowing the design codes explored on the Quartz concept car and expressing them in its own radical manner.

"The balanced proportions of the Peugeot 308 and its clean-cut, technological design are the ideal base for a radical model like this. Peugeot 308 R HYbrid makes spectacular use of its assets for an even racier, evermore dynamic style." Gilles Vidal, Head of Styling at Peugeot

Pinned to the ground on its 235/35 R19 tyres set on tracks that have been widened by 80 mm, the Peugeot 308 R HYbrid devours the road. Its front end is imposing with the expressive louvers on the bonnet and the sharp edges and sleek surfaces of its mineral bumper.

The grille features a checked pattern and supplies the innovative 500-hp powertrain with air. The side air scoops integrate the sequential LED indicators while the central scoop sports the car's signature 308 R HYbrid badge, carved into the block.

In profile, the lines, which have been cut to fit tightly around the mechanical components, catch the light as they draw your eye over the vehicle. Peugeot 308 R HYbrid is cloaked in an impressively intense blue, developed using fluorescent pigments and glass particles. This colour recalls both the hybrid powertrain and the shade historically reserved for French competition vehicles. On the rear doors, the blue is matched with a matte black, giving a different interpretation of the car's clean lines, a trademark of the most extreme cars from Peugeot.

At the rear, Peugeot 308 R HYbrid is remarkably understated yet just as radical. The rear stance underscores the car's road handling while a narrow spoiler at the top of the tailgate reinforces the aerodynamics. Then there is the bumper with two scoops that help keep the battery temperature down by drawing out the hot air.

The air scoops and the body sills are embellished with a touch of white ceramic-look material, emphasising the car's dynamic character.

Peugeot i-Cockpit, efficient design for the driver

The doors open to reveal an impressive interior structured by a stretched-out central console and four bucket seats. The selected materials and colours clearly state the aim of Peugeot 308 R HYbrid: performance.

The upper fittings and the roof lining are slate grey. The bucket seats are upholstered in fawn-coloured patinated leather. In true sporting tradition, the interior is finished with touches of red, especially around the dials, the steering wheel centre marker and the central console.

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