ROBERTO CAVALLI Paradiso Backstage ADV Campaign by Fashion Channel

Fashion Channel 2015-04-14

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The Roberto Cavalli Paradiso woman exudes charm, glee and brightness. She is optimistic and has a sunny disposition. She makes the most of life and transforms every occasion into a precious opportunity to be savoured and treasured. She understands that style and glamour are, more than a posture, a true way of life.
“Paradiso is about a moment of happiness. I wanted to give a feeling of that instant when you feel totally at ease,” said Roberto Cavalli.
Paradiso is announced as a floral - woody fragrance of the Mediterranean and as a heavenly bouquet that opens with citrus notes of bergamot and mandarin, blending with the floral heart of jasmine. The composition ends with warm woody accords of cypress, parasol pine and pink laurel. The fragrance was created by Louise Turner. The fragrance is a refined, carnal, sensual and very feminine, but also relaxed and carefree holiday scent. It is designed to highlight the natural charm of women and to help women feel attractive.
The birth of this new fragrance is celebrated through a world-wide multi-platform campaign with Roberto Cavalli Paradiso’s new face, Edita Vilkeviciute. Edita is an acclaimed supermodel whose career was propitiously launched by her runway debut for Cavalli. Scintillating and sexy, she radiates a stunning form of beauty and an aura of grace and modernity. The campaign was shot by Mario Sorrenti.

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