Successful search engine optimization (SEO) relies on your ability to find and use keywords on your website [1] and in your Pay-Per-Click (PPC) ads. Although most people are familiar with "head" keywords, that may be common search queries, you should also master the use of long tail keywords. These key words are a string of search terms that people use to find information on a very specific topic. Find out how to find long tail keywords.

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