Max Fashion India, the leading international value fashion brand announced the launch of their latest fashion property, 'Max Fashion Icon 2014' - A nationwide hunt for the coolest rising stars. The tri city beauty pageant that promises to be the country's next fashion icon. Adding to this, Renowned Bollywood Fashionista, Kalki Koechlin said, "It gives me great pleasure to be associated with Max Fashion Icon and be part of this talent hunt. This pageant will provide a great platform for aspiring models and actors across cities. Coming from the industry I understand how difficult it is to create a foothold in the business of Fashion and Entertainment. It is extremely important for the contestants to be charged with confidence and a sense of self achievement."

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