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Synopsis: Ensure success when starting your small business with thismust-have introductory guide
Have you always wanted to know what it takes to run a successfulsmall business? This easy-to-follow guide includes everything youneed to know to get started. Turn your business idea into realitywith handy information on all the basics, from learning how tocreate a strong business plan to developing a solid onlinepresence.
Create your first business plan — discover howto develop smart business strategies and build a roadmap forsuccess
Learn the legal jargon — protect your ideas andregister your business properly
Market your business strategically — establishwho your key customers are, research your rivals, and create akiller marketing plan
Take the stress out of bookkeeping — ensure allof your admin is covered, from choosing accounting software tohandling petty cash
Master online marketing — explore different waysto reach customers with keyword optimisation and other onlinetools
Open the book and find:
Advice about being your own boss
Secrets for matching sales goals to savvy marketingstrategies
Guidelines for keeping your finances in shape
A step-by-step guide to profit margins
Tips on using social media to promote your business
Learn to:
Decide what type of small business is right for you
Put together a winning business plan
Understand your financial and legal obligations
Maximise your online presence