NEW YORK, N.Y., March 9, 2015 /3BL Media/ – CBS EcoMedia today announced the launch of “Viewers to Volunteers,” or V2V, a new multi-screen initiative that empowers people to give to a charity of their choice without spending their own money. V2V offers viewers an online destination to watch videos and read articles that further a good cause. When viewers watch or share these advertiser-sponsored videos via their smartphones, tablets or computers, they help direct real-life financial contributions to the nation’s most effective nonprofit organizations.

“Viewers to Volunteers is a digital giving platform bringing together media, advertising and philanthropy in an interesting new way, opening doors to viewers at any income level looking to make a difference,” said Leslie Moonves, President and Chief Executive Officer of CBS Corporation. “We are excited about all that V2V can do to benefit the nation’s leading charities, our advertisers and our viewers.”

Read the release: http://bit.ly/1EvOPoW

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