Krispy Kreme has apologized for any confusion or offense that may have resulted from it’s Facebook post promoting the Krispy Kreme Klub, or, as they abbreviated it, the KKK.

Krispy Kreme Doughnuts in the UK has apologized for any offense that may have resulted from its Facebook post promoting the Krispy Kreme Klub, or, as they abbreviated it, the KKK.

The message was intended to advertise a school-break activity being offered as part of a national campaign. They called the event KKK Wednesday.

That the abbreviation is also used to refer to the American white supremacist group the Ku Klux Klan did not go unnoticed.

Complaints began to pour in, as did an explanation about the organization and its purpose for those who may not be aware of it.

In that capsule history lesson, the poster in part described the society as being comprised of males from the American South who ‘dress up like ghosts and dance around a burning cross.’

Krispy Kreme responded to the torrent of public com