Big Market Research, The Economics of Mobile Ad Spend Market Size, Share, Forecast, Trends, Analysis, Growth, Segment, Global 2005-2016. Read full report @ http://www.bigmarketresearch.com/econimics-mobile-ad-market
Mobile advertising networks, exchanges, programmatic trading systems and direct publisher sales combined form a global marketplace worth $7.4 billion in unduplicated 2013 media billings. This sector analytics report presents a detailed accounting of global sales by territory, including the U.S., Europe, AsiaPac, Africa and Latin America, calculated against inventory requests, formats, pricing by region, fill rates, CTRs and eCPMs.