ASHFORD BUS 630 Week 3 Assignment JetBlue Airways

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Assignment
1. Due by Day 7. JetBlue Airways. Complete the following exercise (Research and Application 7-20) and submit to your instructor.
The questions in this exercise are based on JetBlue Airways Corporation. To answer the questions, you will need to download JetBlue’s 10-K/A for the year ended December 31, 2004 (10K/A with a filing date of March 8, 2005). You do not need to print the 10-K/A to answer the questions.
Required:
a. What is JetBlue’s strategy for success in the marketplace? Does the company rely primarily on a customer intimacy, operational excellence, or product leadership customer value proposition? What evidence supports your conclusion?
b. What business risks does JetBlue face that may threaten the company’s ability to satisfy stock

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