Ersal launches Mobile Remittance Service to Kenya
July 2013 Ersal launches Mobile Remittance Service to Kenya
Ersal, the money transfer product from Al Ghurair Exchange, powered by Rapid Communications-- a pioneer in mobile financial services solutions, has launchedMobiPesa that remits funds to mobile subscribers in Kenya. This service will be soon expanded to other countries in Africa.
The international remittance is facilitated by MobiPesa, powered by Rapid Communications Limited, which facilitates transfers order in real-time, enabling person-to-person Money Transfers.
This agreement will enable Kenyans working in the UAE to transfer money back home economically and safely using Ersal. A customer can walk in to any Al Ghurair Exchange branch in UAE to send the funds to Kenya by providing the Beneficiary Name and Mobile Number. Mobile subscribers in Kenya that use mobile wallet services will receive the transfers order facilitated by Ersal within minutes. The money can be withdrawn from any MPesa location in Kenya at any time.
His Excellency Mohamed AbdiGello, Ambassador of Kenya to the UAE, hailed the initiative and appreciated Al Ghurair Exchange for launching the innovative MobiPesa money transfer mechanism under its money transfer product Ersal.
"This service will enable many Kenyans living in the UAE to get access to affordable and efficient way of remitting money to their relatives, friends and business partners at home. The product will provide an opportunity for Kenyans to send money directly to the beneficiaries at reasonable costs and within the shortest time possible," he added.
"The choice of Kenya as the first country in Africa to launch this service is a clear demonstration of the many potential investment opportunities in Kenya. The information and telecommunications sector has continued to open new opportunities in our country. Kenyans are now using ICT in innovative ways that are attracting global attention, among them mobile transfer order. With the increased growth in mobile use, innovative mobile apps are becoming an important part of our day to day life," His Excellency further added.