Oakland, CA, November 20, 2014 /3BL Media/ – Today Bob Stiller, long-time Fair Trade enthusiast and founder of Green Mountain Coffee Roasters, Inc. (now Keurig Green Mountain, Inc.), and wife Christine Stiller, awarded a monumental $10 million challenge grant to nonprofit organization and leading Fair Trade certifier Fair Trade USA. This investment will help fund three critical work streams aimed at increasing the reach and impact of Fair Trade certification for farmers and workers worldwide.

The grant is particularly unique for Fair Trade USA, as it stipulates that an additional $10 million be raised in order to unlock the funds, for a total goal of $20 million. “It’s a challenge not only to the organization, but also to other donors and investors out there looking for a tangible way to shift sustainable trade from niche to norm,” said Mr. Stiller. “The idea is to build momentum around this increasingly important work.”

Read More: http://3blmedia.com/News/Founder-Green-Mountain-Coffee-Roasters-Inc-Invests-10-Million-Future-Fair-Trade

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