This segment focuses on the positive environmental impact for Arm & Hammer. David Bach, Author of “Go Green, Live Rich: 50 Simple Ways to Save the Earth (and get rich trying)” talks about how a lot of companies are jumping on the green bandwagon & it is overwhelming for consumers to know who to trust. He demonstrates how Arm & Hammer � Essentials helps positively impact the environment and why the Arm & Hammer brand has been trusted in homes for over 150 years.