Stylish Neha Dhupia promotes veggie ways for PETA and launched India's first vegan discount card with People for the Ethical Treatment of Animals (PETA), in Mumbai. PETA's V-Card is an initiative to make vegan meals available to the people at a 10 percent discount in Mumbai and Bangalore restaurants. The other Bollywood celebs who promote a healthy animal-friendly diet are Lara Dutta Bhupathi, Shahid Kapoor, R Madhavan, Hema Malini and Richa Chadda.