In this edition: using match-making app Tinder to raise awareness about sex trafficking; the European Central Bank's selfie competition; and the “Dude Perfect” trick shot collective having fun in the dark.

USING TINDER TO SPREAD AWARENESS ABOUT SEX TRAFFICKING
The Immigration Council of Ireland organization has joined forces with marketing agency eightytwenty to launch an ad campaign on the highly popular match making smartphone app Tinder, to raise awareness about the crimes behind sex trafficking and prostitution. They have added a number of fake profiles into the Tinder network, designed to look like victims; of bruised and battered young girls, or those forced into prostitution. The campaign hopes to highlight the reality of the problem and get people actively involved in ending it.
The campaign is proving very popular online with countless web users posting messages of support. Most say using an app like Tinder for this type of project is an ingenious idea, and will hopefully mean the message reaches the widest audience possible.
And it’s not the first time the dating app has been used for a viral campaign. Back in February, the Great Interactive agency and the Israeli arm of Aids Task Force teamed up for an HIV/AIDS awareness project. Again adding fictitious users to Tinder; this time showing them with alternating partners, and then reminding other users of the importance of using a condom and practising safe sex.
THE EUROPEAN CENTRAL BANK’S SELFIE CONTEST
To celebrate the new 10 € note going into circulation at the end of September, and to raise awareness of the switchover, the European Central Bank has launched an online competition; participants have to pose for a selfie with the new bank note and then share t... Go on reading on our web site.
Visit our website:
http://www.france24.com

Like us on Facebook:
https://www.facebook.com/FRANCE24.English

Follow us on Twitter:
https://twitter.com/France24_en