XM Symphony CEO Brooke Anderson discusses the importance of researching and securing your URL/domain name when building your ecommerce website. It is very important to know the availability of your company name. Whatever you want your site's URL to be, it's important to secure it as a placeholder, even if you're not ready for it to go live. As soon as you establish that placeholder URL, google begins to index it. If you're not ready to post any other content, have an email capture so that if someone does google and visit the site, you can offer a special deal or a discount for when your site goes live.

XM Symphony is an ecommerce platform that ties Sage operational business systems to ecommerce systems with a single cloud-based platform designed specifically to integrate with Sage ERP 300, Accpac and X3 Systems.