Edmunds Absurd Video Gone Wrong! 'Absurdity of Haggling' missed the mark.

Manny Luna 2014-10-24

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Absard Video Done Wrong!
Edmunds.com President Seth Berkowitz:
"Our digital videos illustrating the 'Absurdity of Haggling' missed the mark. Some of our partners were deeply insulted, expressing that our attempt at humor reinforced outdated stereotypes. That was obviously never our intent. It has created a distraction from our business of helping to make car shopping easier. We are terminating the videos and getting back to working with our dealer partners to improve the car buying process for car shoppers around the country."

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