What’s the status of corporate reputation among the workforce these days? Every year, CR Magazine polls one thousand employed and unemployed workers to find out. The survey cuts to the chase: its bottom line is, how do corporate responsibility, reputation and transparency impact job decisions? Meaning, who would you like to work for, given a choice?

The 2014 corporate reputation survey turned up some interesting results. The majority of Americans, 72%, want to work for a company whose CEO is actively involved in corporate responsibility and/or environmental issues. Even if unemployed, 76% of Americans would not take a job with a company that had a bad reputation. This is a five percent increase from 2013. The vast majority, 93%, would consider leaving their current jobs if offered another role with a company that had an excellent corporate reputation.

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