India’s Prime Minister Narendra Modi has issued an ice bucket-like challenge, but instead of getting themselves wet, participants are asked to make something clean.

If you have visited or lived in India, you are probably familiar with the challenge of cleanliness in public streets.

Now, India’s Prime Minister Narendra Modi has issued an ice bucket-like challenge, but instead of getting themselves wet, participants are asked to make something clean.

The move is a means of encouraging India’s citizens to get involved in the country’s 5-year cleanup initiative.

It works much like the ALS campaign, with its social media postings and nominations, but there are, of course, aspects specific to the task at hand.

Nominees are asked to document their efforts by shooting and sharing three things – a before picture of the mess, one image of the sparkling clean space, and a video of them doing the work.

Also, the suggested number of challenges to be given is 9, whereas in the ALS initiative it was 3.

India has a population of about 1.2 billion people, so the significant hike makes perfect sense.

Prime Minister Modi kicked off the social media campaign by announcing his nominees.

They include a mix of celebrities, politicians, athletes, and business people.

At the event where the plan was announced all in attendance pledged, "I will remain committed towards cleanliness and devote time for this. I will neither litter nor let others litter."