Representatives from Coke, Pepsi, and Dr Pepper announced that they will be making efforts to cut the nation’s soda calorie intake by 20 percent.

Representatives from the Coca-Cola Company, PepsiCo, and the Dr Pepper Snapple Group announced that they will be making efforts to cut American soda calorie intake by 20 percent.

The pledge was made at the annual Clinton Global Initiative meeting and included a decade-long timeframe for the plans’ effects to be fully realized.

In recent years health advocates have been targeting soda companies due to the relationship between sugary drinks and America’s obesity problem.

Means of encouraging people to monitor the number of calories they take in by drinking soda and other sweetened beverages span a broad range of approaches.

Vending machines will soon display the nutrition information of the products within.

While this is already anticipated to become the law, the beverage companies said they will do more than required by urging people to make healthier choices.

Advertising will also figure into the calorie-cutting plan and among the campaigns scheduled is a commercial that stresses activity as an important aspect of offsetting the effects of the high-calorie sodas.

Heavily marketing smaller can and bottle sizes is part of the plan as well, as is promoting diet drinks and water.