CriceGlobal.com - Because of all the benefits that go along with referrals, the close rate for this source of leads is in the 50-70% range. Since referrals are a powerful tool, there’s no shortage of advice on how to attract them. Unfortunately, many of the techniques that are commonly touted aren’t sustainable. Instead, while they may work for awhile, their effectiveness will eventually die off. Although dealing with that type of issue can be frustrating, the good news is there are sustainable strategies for getting referrals. And those strategies are exactly what we’re going to look at right now: