Ever After High jest nowym projektem firmy Mattel. Ogólnie mówiąc, jest to spin-off popularnej serii Monster High. Historia Ever After High toczy się wokół nastoletnich potomków najbardziej znanych postaci bajek, które muszą zmierzyć się licealnymi zadaniami.
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The Ever After High storyline is based on the lives of the teen children of famous fairytale characters who are destined to follow in their parents' footsteps in order keep their stories alive through the generations. If they do not, these stories will cease to exist and the characters will disappear into oblivion, which is the now controversial problem due to one character specifically choosing to rewrite her destiny.
The main characters are Raven Queen (daughter of the Evil Queen), who is unhappy with her destiny, and Apple White (daughter of Snow White), who is destined to "live happily ever after." Raven would prefer to create a new destiny for herself, while Apple White believes that if Raven changes her own story. this will put her own "happily ever after" in jeopardy. The school gets divided into "Royals and Rebels". The Royals are supporters of Apple who also know they will have a "happily ever after" and are content (even enthusiastic) with their fates. The Rebels are supporters of Raven who prefer the idea of creating their own destinies. Many disagreements and fights result between the groups.