1888 press release - Crakmedia has accepted the Ice Bucket Challenge!.The web marketing company Crakmedia has accepted the ALS Ice Bucket Challenge.The challenge, which calls for the dumping of water on one's head to raise awareness and raise money for the fight against ALS (Amyotrophic lateral sclerosis), often referred to as "Lou Gehrig's Disease," has been all the buzz around the Internet in the last few weeks.