Fashion designer Atsu sekhose's tribal ensembles at Hornbill festival, Nagaland
WildFilmsIndia
2014-08-13
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In association with internationally acclaimed fashion designer Atsu Sekhose, the Nagaland Women development department showcased Naga textile art and design at a fashion show on the first day of Hornbill Festival, Saturday at Bamboo Hall, Kisama. Held under the theme 'Celebrating Naga textile art and design', the show offered a glimpse of the department's activities focusing on the achievements of women partnering with the department. The materials and textiles used for producing most of the garments have been developed and woven by Naga womenfolk at the department's Textile Resource Centre, Meriema.
For the other garments, the department's in-house designers developed indigenous Naga tribal themed prints and motifs which were then printed on various materials using digital printing technology and other conventional methods. Presented under the brand name 'Myki', the garments bore a distinct Naga ethnicity, yet which was very modern and appealing. The designs and garments produced by the team of in-house designers of the Textile Resource Centre included a collection of trendy and contemporary pants, tops and dresses for women and men's collection of shirts, pants and topcoats. The collection relied on creative use of bright colors and smart clean silhouettes.
The Myki collection included a line of clothes in camel and beige tones using hand woven textiles of silks and cotton, accessorized with accessories and jewelleries, including footwear which have been manufactured by an uneducated, self-taught, single Naga mother.Myki also showcased a collection of military inspired men's wear with sharply cut tailored coats accessorized with Naga motif print scarf. Atsu Sekhose's collection under his eponymous label 'Atsu' continued to inspire, with his creative and refreshing use of textiles developed at the Textile Resource Centre. The collection for women featured chic pencil skirts, peplum top, shirts, jumpsuit and dresses, among others, bearing his trademark impeccable clean cuts and smooth lines.
About the designer: Delhi based designer Atsu Sekhose graduated from NIFT, New Delhi in 2001. Apprenticed with one of India's leading fashion designer Tarun Tahiliani and Spanish high street brand ZARA for a couple of years before launching his eponymous label 'ATSU' in late 2006. Since his 2007 spring /summer debut, the brand has grown immensely and received wide accolade domestically. Primarily known for his chic, feminine and understated clothing Atsu's line has evolved into a complete ready-to-wear collection which firmly holds his signature style and modern adaptation to classic silhouettes.
"The Hornbill festival held in the first week of December shows that with its stunning natural beauty and great cultural traditions, Nagaland can offer a rich fare to tourists. NAGALAND, with its diverse tribal culture, is a land of festivals. A narrow strip of mountainous territory with rugged hills, emerald valleys, sparkling streams and a rich variety of flora and fauna, the 16th State of the Indian Union has salubrious climate throughout the year. It is bounded by Assam in the west, Myanmar in the east, Arunachal Pradesh in the north and Manipur in the south. Sometimes referred to as the `Switzerland of the East', Nagaland represents unimaginable beauty, moulded perfectly for a breathtaking experience. For the adventurous, the State is an ideal place for trekking and jungle camping and offers limitless possibilities for exploring its lush sub-tropical rainforests, which are a treasure trove of medicinal plants. The 20-lakh-strong Naga people, by nature, are fun lovers, and life in Nagaland is one long festival."
Source: http://www.hornbillfestival.com
This footage is part of the professionally-shot broadcast stock footage archive of Wilderness Films India Ltd., the largest collection of imagery from South Asia. The Wilderness Films India collection comprises of thousands of hours of high quality broadcast imagery, mostly shot on HDCAM 1080i High Definition, HDV and XDCAM. Write to us for licensing this footage on a broadcast format, for use in your production! We are happy to be commissioned to film for you or else provide you with broadcast crewing and production solutions across South Asia. We pride ourselves in bringing the best of India and South Asia to the world... Reach us at wfi @ vsnl.com and [email protected]
License at http://www.paya.com/videos/802552
For the other garments, the department's in-house designers developed indigenous Naga tribal themed prints and motifs which were then printed on various materials using digital printing technology and other conventional methods. Presented under the brand name 'Myki', the garments bore a distinct Naga ethnicity, yet which was very modern and appealing. The designs and garments produced by the team of in-house designers of the Textile Resource Centre included a collection of trendy and contemporary pants, tops and dresses for women and men's collection of shirts, pants and topcoats. The collection relied on creative use of bright colors and smart clean silhouettes.
The Myki collection included a line of clothes in camel and beige tones using hand woven textiles of silks and cotton, accessorized with accessories and jewelleries, including footwear which have been manufactured by an uneducated, self-taught, single Naga mother.Myki also showcased a collection of military inspired men's wear with sharply cut tailored coats accessorized with Naga motif print scarf. Atsu Sekhose's collection under his eponymous label 'Atsu' continued to inspire, with his creative and refreshing use of textiles developed at the Textile Resource Centre. The collection for women featured chic pencil skirts, peplum top, shirts, jumpsuit and dresses, among others, bearing his trademark impeccable clean cuts and smooth lines.
About the designer: Delhi based designer Atsu Sekhose graduated from NIFT, New Delhi in 2001. Apprenticed with one of India's leading fashion designer Tarun Tahiliani and Spanish high street brand ZARA for a couple of years before launching his eponymous label 'ATSU' in late 2006. Since his 2007 spring /summer debut, the brand has grown immensely and received wide accolade domestically. Primarily known for his chic, feminine and understated clothing Atsu's line has evolved into a complete ready-to-wear collection which firmly holds his signature style and modern adaptation to classic silhouettes.
"The Hornbill festival held in the first week of December shows that with its stunning natural beauty and great cultural traditions, Nagaland can offer a rich fare to tourists. NAGALAND, with its diverse tribal culture, is a land of festivals. A narrow strip of mountainous territory with rugged hills, emerald valleys, sparkling streams and a rich variety of flora and fauna, the 16th State of the Indian Union has salubrious climate throughout the year. It is bounded by Assam in the west, Myanmar in the east, Arunachal Pradesh in the north and Manipur in the south. Sometimes referred to as the `Switzerland of the East', Nagaland represents unimaginable beauty, moulded perfectly for a breathtaking experience. For the adventurous, the State is an ideal place for trekking and jungle camping and offers limitless possibilities for exploring its lush sub-tropical rainforests, which are a treasure trove of medicinal plants. The 20-lakh-strong Naga people, by nature, are fun lovers, and life in Nagaland is one long festival."
Source: http://www.hornbillfestival.com
This footage is part of the professionally-shot broadcast stock footage archive of Wilderness Films India Ltd., the largest collection of imagery from South Asia. The Wilderness Films India collection comprises of thousands of hours of high quality broadcast imagery, mostly shot on HDCAM 1080i High Definition, HDV and XDCAM. Write to us for licensing this footage on a broadcast format, for use in your production! We are happy to be commissioned to film for you or else provide you with broadcast crewing and production solutions across South Asia. We pride ourselves in bringing the best of India and South Asia to the world... Reach us at wfi @ vsnl.com and [email protected]
License at http://www.paya.com/videos/802552
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