PR Newswire held its Best Practices Forum in Kuala Lumpur, Malaysia on July 11, 2014 with the topic "Demand Audience Attention: Creating Your Brand's Visual Moment of Truth".

Communications professionals always want to own a piece of right content. However, what kind of content can actually demand attention? At the Best Practices Forum in Kuala Lumpur, Ninan Chacko, global chief executive officer of PR Newswire talked about multimedia trends over the last few years and shared his insights on how to leverage upon the power of multimedia in storytelling. An archived video of the event is available here upon registration.

In the digital world, consumers are able to reach a ton of information before reaching the first point of purchase -- "first moment of truth".