Health and wellness food products can be defined as foods and beverages that are specially formulated and distinctively marketed to provide a distinct health or functional benefit to the consumers. The health and wellness food category is distinct from, but related to, a number of other product categories including functional foods, nutraceuticals, and condition-specific nutritional supplements, as well as the FDA-defined categories of foods for special dietary use and medical foods.

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TechNavio's analysts forecast the Global Health and Wellness Food market will grow at a CAGR of 5.49 percent over the period 2013-2018.
The Global Health and Wellness Food market can be categorized into following segments: Naturally Healthy Foods, Functional Foods, BFY, Organic Foods, and Food Intolerance. The market can also be segmented, on the basis of distribution channel into Supermarket and Hypermarket, Small Grocery Retailers, Discounters, Convenience Stores, and Others.

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TechNavio's report, the Global Health and Wellness Food Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, Europe, the APAC and the MEA regions; it also covers the Global Health and Wellness Food market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.