Why Companies Need to Be Platform Aware

Mashable 2014-07-29

Views 2

Dermot McCormack, the EVP of Digital Media at MTV's Music & Logo Group, explains why companies need to truly understand the digital platforms they use and create content specifically for each -- not just repurpose content created elsewhere.
Show more

Share This Video


Download

  
Report form
RELATED VIDEOS
Why companies keep making pink devices
play
01:35

Why companies keep making pink devices
Czech Companies Show Off Flying Bike
play
01:16

Czech Companies Show Off Flying Bike
How One Pioneering Investor Kick-Starts Early Stage Companies
play
14:13

How One Pioneering Investor Kick-Starts Early Stage Companies
10 car companies coming for Tesla's EV crown
play
04:30

10 car companies coming for Tesla's EV crown
Why an Insurance Company Created a Scripted Web Video Series
play
09:18

Why an Insurance Company Created a Scripted Web Video Series
Apple Tops Fortune’s Most Admired Companies List Again
play
01:15

Apple Tops Fortune’s Most Admired Companies List Again
These weed-killing robots could give big agrochemical companies a run for their money
play
01:05

These weed-killing robots could give big agrochemical companies a run for their money
Laptop shopping? Here's why you need enhanced memory
play
02:28

Laptop shopping? Here's why you need enhanced memory
This solar-powered platform will be the world's largest floating office
play
01:20

This solar-powered platform will be the world's largest floating office
Why One Major Print Media Company Went 'Digital First'
play
23:45

Why One Major Print Media Company Went 'Digital First'
Why Startups Need to Hustle
play
11:03

Why Startups Need to Hustle
Why Startup Founders Need to Talk to Their Customers
play
05:51

Why Startup Founders Need to Talk to Their Customers