In Chapter 13 of 20 in his 2011 Capture Your Flag interview with host Erik Michielsen, author and leadership expert Simon Sinek shares what performing artists have taught him about preparation, process, and passion. Sinek finds passion matters on the bookends. It starts things. It is the process, or preparation, where people differentiate, develop, and ascend as individuals and as work - or art - creators. This process is where individuals accept and embrace technical capacity and open themselves to failure and the willingness to learn from and iterate upon it. Simon Sinek is a trained ethnographer who applies his curiosity around why people do what they do to teach leaders and companies how to inspire people. He is the author of "Start With Why: How Great Leaders Inspire Everyone to Take Action". Sinek holds a BA degree in cultural anthropology from Brandeis University.