Mamtamai Shri Radhe Guru Maa Charitable Trust has reiterated its support to the girl child by arranging free hoardings from Global Advertisers at prominent locations in Mumbai to advertise Smile Foundation's Fashion Show at ITC Hotel, Parel, Mumbai.

Celebrities who attended the event include Sangram Singh, Sushmita Sen, Shama Sikander Reyhna Malhotra, Tanuj Virwani, Aditya Seal, VJ Ramona, Amrita Rao, Payal Rohatgi and Tiger Shroff.

The proceeds from the fashion show are to be used to fund initiatives of Smile Foundation, which works for the betterment of the girl child. Smile Foundation is a national level development organisation directly benefiting over 300,000 children and their families every year, through 158 welfare projects on education, healthcare, livelihood and women empowerment, in more than 700 remote villages and slums across 25 states of India.