"Paul Clifford talks about cross selling and maximizing the lifetime value for your customers. For any business online or traditional, getting the customer on board is the hardest part. So, let's talk about once you get a customer, how do you maximize the revenue, or the lifetime value, for that customer?

Read the full article here http://www.disruptware.com/business/raise-your-life-time-value-through-cross-selling/"