Desigual has presented an important part of the collection designed by the fashion house of M.C. Lacroix, the L Range, and a selection of key items from the main collection, based on the main Galactic design.
The most important aspect, therefore, is color. Pastel shades have been replaced by bold and vivid colors. The L Range, created by designer Monsieur C. Lacroix, evokes pure summer in three colors. The color pallet ranges from classic black and white in dresses, coats and T-shirts with
graphic pop art prints and contrasting block designs, to primary colors with a hint of lace and cashmere.
Kaleidoscopic balls, part of the brand's DNA, are more precious and sophisticated thanks to the extensive use of basic colors as the perfect backdrop for powerful prints.
The collection includes a variety of offerings like light, floaty dresses mainly in black, featuring provocative phrases. Animal print, galactic balls turned into squares and distressed wallpaper- effect prints are combined with Blonde designs, mixing baroque style and simplicity.
And flowers, lots and lots of flowers are the indisputable queens of the romantic and bohemian part of the collection that features long draping dresses and light jacquard jackets that best showcase the range of bold colors that characterize the brand.
This is what FOR EVERYBODY is; a collection full of emotion that has been designed "for everyone". Our ambitious but achievable goal is to seduce a wide range of interesting, fun, friendly, affectionate, bold people who want to enjoy and share their optimism, happiness and the way they face the world with a big smile on their face.
Confident and fresh as only Desigual can be, the brand made their début appearance on the New York runway. And it did so in style with two of the most iconic faces and major personalities on the social circuit right now, Tali Lennox and Amber Le Bon. These two It-girls turn everything they wear into a trend. Their strong and independent character which mixes femininity and style, is the perfect match for the SS14 "FOR EVERYBODY. SEX, FUN & LOVE" collection that radiates a passion, excitement and enthusiasm for life that characterizes the brand and embodies the slogan LIFE IS COOL.
Desigual's runway début, coincides with the opening of a new store on Fifth Avenue, which represents an important step in Desigual's expansion into the US.